Bubble Gum

The pitch

Blow it up and rise high! 🎈✨ Welcome to an exciting arcade game where lightness is your secret weapon! Inflate balloons, dodge obstacles, and climb as high as you can! The bigger your balloon, the more coins you earn - but watch out for spikes! How big can you grow your balloon?

Controls & how it runs

- Tap the screen to inflate the balloon and control its size. - Watch out for spikes! - Match the number on the lock with your balloons to open it.

Getting a run going takes exactly one press: Press start, up top, and the game boots inside this page — nothing downloads in the background and no form wants your details before the first jump. The cabinet is drawn for a portrait (upright) screen and listens to mouse, keyboard or touch, whichever the game prefers. This cabinet stands tall: it was built for portrait screens, so a phone held upright gives it the frame it wants — though it will squeeze politely into any window. Given a fullscreen button, use it — scores look better at full size, that's just science.

Pro tips for arcade cabinets

• Treat your first run as a scouting mission. Arcade cabinets hide their cruelty in the second minute, not the first — learn where the difficulty spikes before you start chasing numbers.
• Small scores compound. Grab the easy pickups on every pass instead of gambling the whole run on one heroic line; heroes respawn, banked points don't evaporate.
• Watch the edges of the screen. In classic arcade design the next problem almost always enters from somewhere you weren't looking — build the habit of scanning the borders.

Bubble Gum — quick-fire questions

Does Bubble Gum cost anything to play?

Not a token. The cabinet is free from the first run to the five-hundredth — no wallet, no sign-up, no toll booth hiding three levels in. The adverts around the page are what keep the floor's lights on.

What sort of game is Bubble Gum?

It stands on our Arcade row — that's the family it plays most like. The pitch above is the publisher's own rundown of what it throws at you and what it hands back.

Can I play Bubble Gum on my phone?

Happily, yes. It runs inside the browser on phones and tablets the same way it does on a computer. This cabinet stands tall: it was built for portrait screens, so a phone held upright gives it the frame it wants — though it will squeeze politely into any window.

Do I need to install anything first?

Nothing whatsoever. Bubble Gum is an HTML5 game: hit the start button and it boots on this page, and shutting the tab sweeps the cabinet clean behind you.

Before you wander off

Personal best banked, or still chasing it? Either way the full Arcade row is powered on and waiting — The main floor: 415 cabinets of pure arcade stock — the quick, the loud and the gloriously unfair. If it beeps, flashes and dares you to beat a number, it lives on this row.